luna's subsidiary label luna direct services is specialized in the fields of travel and leisure. There we offer not only team building trips, company outings, club outings or incentive trips for business clients, but also create special public events and trips for specific groups of interest. In addition, luna direct services has made a name for itself in organizing major festivals, concerts and clubbing events aimed at specific target groups.

Corporate travel events

Company outings, club outings, team building trips, incentive trips:
In coordination with our clients we work out tailor-made programs for their outings. Whether you simply want to spend a great time together without much fuss, or enjoy a high-end trip that will linger in the memories of all who attended - we can offer you a complete package at reasonable costs by preparing precise plans, paying attention to detail and relying on extensive networks. When it comes to developing personalized and creative travel events for you and your interest group, we will offer you the perfect package if you are looking for something a little more unique. Want to go high up into the cooler north or head down into the warmer south, have some action or enjoy the culture, do some sports or explore rural life - you choose and we supply.

Public travel events

We design, organize and deliver public travel events for different target groups. Conquer the Alps is for example one of the biggest winter festivals in Europe, taking place in Innsbruck - the capital of the Alps - uniting more than 8,000 participants from all over Europe. Besides multifaceted challenges and action programs, Conquer the Alps hosts a wide range of international music artists who perform live in Innsbruck, including for example the Berlin top star deejay Fritz Kalkbrenner or star deejay Robin Schulz.

„Alpenkraeuter days“

In keeping with the trend relating to herbal knowledge and biological lifestyles, luna has launched the Alpenkraeuter days, especially focusing on the target group 30+ females. In different tourist regions, the participants can combine their vacation or stay with learning about the latest insights on topics like proper utilization, practical preparation and healing effects of natural herbs, all under the slogan „smell - taste - see - enjoy“. In the participating regions, different highlights, as governed by the natural circumstances, are being offered to the guests: learn how to produce your own herbal face cream, how to cook with herbs, about the healing effects of herbs and a lot more. Details on upcoming dates, the regions and general information on herbs can be found online at

Public live events

Since 2002, luna has hosted live concerts and public live events under the leadership of its subsidiary luna direct services. World famous stars like David Guetta, Paul Kalkbrenner, Robin Schulz, James Blunt and Fritz Kalkbrenner can be found on our list of references. We can also draw on a broad experience in the conceptual planning and realization of major festivals such as the electronic mountain festival in Sölden and were assigned with the preparation of the public fan-area concept for the European soccer championship in 2008 or the European soccer championship in 2016.

"EM Arena Innsbruck"

In the heart of Tyrols capital organized the „EM Arena Innsbruck“ for the partners ORF SPORT, Tiroler Tageszeitung, Erste Bank/Sparkasse and Innsbruck Marketing. Over a period of 24 matchdays of the European championship 2016 the population of Tyrol was invited to visit the Sparkassenplatz. Thanks to the canopy the soccer fans were protected from both rain and sun. Moreover, companies celebrated their own event in special „Business-Lodges“ in the EM Arena or enjoyed enhanced sight from the „Premium-View“ to the LED wall.