luna agency x 360 Lab

360 Lab accelerator digital strategy

Performance Marketing | Social Media | Online Strategy & Planning

the challenge.

The innovation hub 360 Lab helps startups through their accelerator program. Twice a year, it opens its doors for international startups to apply for the accelerator during a two month application phase, where the most successful ones enter a international 12 month program. During the application phase, the benefits of the accelerator needed to be communicated globally.

the solution.

We took the lead for online marketing & strategy to acquire applications. Quick scaling was achieved through lead nurturing strategy, SEA, e-mail marketing and an effective social media & content strategy. Our focus lied on grabbing the startup’s attention through ads, leading them to a landing page and nurturing this lead through e-mail marketing. We further supported all startups on their road to success through Social Media and Performance Marketing workshops.

the results.

Over 900 applications acquired during the three batches of the accelerator. We achieved a follower increase of 65% and more than 5,000 startups applied for the accelerator program globally.