luna agency x Formula 1™

bond in motion

Conception | Implementation | Art Direction | Digital Strategy | Logistics

the challenge.

The Formula 1™ vision behind this project was to enhance their races across Europe with a lead attraction offside the track and hereby increase customer loyalty and the overall event experience of Formula 1™. EON Productions on the other hand wanted to promote James Bond, therefore a car exhibition of original James Bond cars was planned.

the solution.

For the overall look and feel luna agency staged a British park which showed 12 of the most notorious James Bond cars in highly equipped, dual-function containers. This created a holistic multimedia experience which presented each car with special lights and showed each highlight scene on monitors. In order to provide a nice look and feel artificial trees, lamps as well as a photobooth were placed in the exhibition.

the results.

In fact 100.000km were covered by 11 trucks and, with 120.000 visitors in overall the demand of the client was exceeded by 33%. Our concept and execution for Bond in Motion won the gold prize at the Austrian Event Awards for c´Corporate Public Event of the Year.