luna agency x CTA

conquer the alps

Conception | Implementation | Art Direction

the challenge.

How does a festival look, that truly believes in the digital first approach. And how can we make it happen in a unique setting between the city of Innsbruck and the ski area Axamer Lizum.

the solution.

With development, concept and implementation all in one hand, we brought together digital and live challenges, long days at the slopes and even longer nights at the legendary CTA parties.

the results.

Over 11,000 visitors in 2019 and a combined reach of over 1 million brand impressions on all channels and a strong digital influencer campaign in 8 European countries made CTA a true success not just for one weekend.