luna agency x LG Electronics

social media

Performance Marketing | Social Media | Digital Campaigning

the challenge.

LG Electronics asked us for holistic support and expansion of the social media profiles for Austria Switzerland on Facebook, Instagram, Youtube and Twitter. This includes measurements to increase the brand awareness and the communication of the LG Electronics messages to the users. Increasing engagement by specific target group content, promoting traffic to the websites, and increasing the reach of the client’s content in general.

the solution.

The planning and implementation of cross-media content strategies as well as the adjusted use of influencer marketing formed the basis of our work. Supported by extensive community management, digital customer relationship management and, as a result, user loyalty to the brand are sustainably supported. Advertising measurements and specific targeting support completed out concept.

the results.

More than 90,000 Facebook fans in less than a year. In addition, the engagement and the reach increased multiple times and the number of followers on Instagram interested in entertainment and household doubled. An outstanding SEA campaign resulted in 60,000 clicks on the LG Electronics landing page and 1.7 million impressions in just 2 months.