luna agency x MotoGP™

title sponsorship activation

Planning | Performance Marketing | Social Media | Art Direction

the challenge.

The myWorld group was MotoGP™’s title sponsor in 2019 and asked luna agency to come up with a integrated strategy for a on site activation, featuring all of the group’s brands and activate them over all their digital channels.

the solution.

The whole strategy by luna agency was set up around a 3200 square feet container that included not only hands-on areas to explore the companies brands and products to the fullest, but also offered live DJs, an open air terrace and a lottery where you could win a special KTM bike. In addition luna agency was responsible for the race track advertising and the worldwide social media coverage through different channels with an integrated influencer campaign.

the results.

About 200,000 visitors were interacting with all brands and products around the Red Bull Ring in Spielberg which made the activation a total success.